Corporate Profile
The group is currently celebrating 21 years of trade and has since its in 1984 into a diversified and dynamic business unit. The Falcon group imports, distributes and manufactures a wide range of electronic and networking products. One of the leaders, in the ever growing electronics sector, the group has become a specialist in electronic and fibre cabling, components, accessories, system components and sophisticated modern racking equipment.
Corporate Profile
Structure & Operations
Markets
Products
Summary
By adopting an innovative and dynamic approach, the group has established an effective channel of distribution throughout Southern Africa. The Johannesburg Head Office, Durban, Bloemfontein and Cape Town branches are complemented by distributors throughout the country.
Group Structure and Trading Operations
Whilst Falcon Electronics’ head office in Johannesburg acts as the group’s procurement centre, the Gauteng, Westenr Cape, Free State and Kwazulu Natal branches market and merchandise the group’s product range by direct representation and an established dealer network throughout the rest of Southern Africa.
AdlerRac, a manufacturer of cabinets and racking, is an established and successful ISO 9001:2000 certified company. AdlerKabel is a manufacturer of quality cable to the IT industry.
The property entities house the group’s trading and manufacturing entities. In total, the group occupies in excess of nine thousand square metres of office, warehousing and manufacturing space.
The group’s research and development laboratory is located in Devland, Johannesburg. The special projects team is responsible for the design, development and testing of all products manufactured locally.
Markets
The group is engaged in the distribution of a broad range of products, which encompass the computer, telecommunications, security, racking and industrial electronics sectors. Sales are made to end users and trade and Falcon’s product range can be divisionalised as follows:
Cables
Fibre
Connectors
Components
Lan products and peripherals
Cabinets and Accessories
Telecoms
Falcon’s customer base is large, varied and sound and the group is not reliant on any single customer for it’s revenue. It is Falcon’s commitment to service – that has secured blue chip clients such as Absa Bank, Anglo American, BMW, Novell SA, Olivetti. Reuters, S.A. Breweries, South African Airways, Standard Bank, Telkom, Transnet, Transtel and Escom.
Falcon’s selective advertising program and its presence at most major trade fairs and trade shows ensure wide representation in an ever growing market.
Products
Falcon’s products are well established, enjoy broad acceptance in the marketplace and are leading brand names in the South African electronics market. Products are sourced both locally and from overseas. Overseas purchases result from agencies held by the group and each principal is a leader in it’s field of operations and imports are secured from six different countries. The Adlerac division has established a niche in the market and is fast gaining greater market acceptance. This division has secured some major contracts since it’s establishment in 1992. AdleRac is SABS ISO 9001:2000 quality approved. Most products comply with international standards specifications. The manufacture of cabling and custom cable assemblies have proven very successful for the group.
Summary
Falcon Electronics (Pty) Ltd. is an independent, dynamic and wholelly black owned and operated company. Its dominant position in the Infomation Communications Technology sector is a result of its aggressive marketing and maximum utilisation of its human resources.
With great emphasis on growth and human resource development the company has become a market leader.
Ongoing research and staff training programs ensures that the company is abreast with new developments and technology thus maintaining our dominant position in the market place.